When you hear the same thing long enough, you stop hearing it. It simply becomes white noise. You might hear a car alarm go off for a few minutes but then your brain stops processing it, even though the noise is still there. That’s sort of how work is at times. One of our focuses is to sell broadband. Reason being, we get a very high return on the product. So, even if someone comes in asking about a screen protector for their phone, part of our job is to somehow work broadbands into the conversation. The customer easily realizes they’re getting a sales pitch and sometimes leave without even purchasing what they came in to get.
Anyway, back to the car alarm analogy. Our priority, ever day, every month, is to sell broadbands. We are reminded, constantly, how important they are to the company and to our success (and to our bonus). Broadbands. Broadbands. Broadbands. Sell broadbands. Did you talk to that person about broadbands? Is that person aware that we sell broadbands? How does that person use the internet? If it’s not via a mobile broadband, tell them how much better it is than what they’re using now. How many broadbands have you sold this month?
It has come to the point where we stop listening to the higher-ups the moment broadbands are mentioned. Yes, we understand broadbands put money in our pockets but can’t we focus on something else for a while? Apparently, no. At the beginning of this month, a new promotion started, one that has been labeled a HIGH priority… selling broadbands. There really is no special promotion currently running, though we’re supposed to tell people there is so that they get excited about it. Broadbands. Broadbands. Broadbands. Sell broadbands. Car alarm. Car alarm. Eeeeeeeeeeeeeeeeeep. And the result is that we stop hearing we’re supposed to sell broadbands, we stop mentioning broadbands, and the whole product is something that gets tuned out. Sorry but you can’t make something a top priority every day of every week of every month. It loses its importance. And of course, at this point, you’re selling a product instead of learning about the customer and finding out what will fit their needs. I’m sure you know how well that goes over with a customer.
Last thing. I’ve been told that I’m doing the customer a disservice every time I do not talk to them about broadbands. Really? A disservice?